Optimize Your Business Website – Secrets from Web Design Pros

WordPress.com held a 1-hour webinar on How to Build an Impressive Website which covered best practices and guiding principles for creating an amazing website to help you build your brand and business.

Although WordPress promoted the webinar towards “small business and freelancers” most Community Groups have very similar needs from their website as a small business, so we suggest that this webinar could contain useful insights for local community and sporting groups looking at either creating their own website, or for those looking for tips on how to optimize your existing site.

You’ll be sure to walk away from the webinar with actionable tips you can implement to get the most out of your groups’ online presence.

Topics covered included;

Setting up a basic website — with a:
- Home page;
- Services, Products or Portfolio Page
- About Page
- Contact Page
Layouts
Blocks for Businesses

Forms
Contact Info
Newsletter signup

Make it Accessible
Search Engine Optimisation — for Humans and Robots

Words and Phrases
Keyword tools
Competitors
Keyword Placement — Front End and Back End
SEO Tools
Google Verification
Site Statistics

Make it Mobile-Friendly

AMP It Up — Accelerated Mobile Pages

Accept Payments and Bookings Online

Appointment Booking
Online Payments
Recurring Payments

Hosts Steve Dixon and Kathryn Presner, WordPress.com Happiness Engineers, have many combined years of experience helping small-business owners create and launch successful websites. They’ll give you tips on site design, search engine optimization (SEO), monetization, and mobile optimization.

Regardless of if you already have a site or not, and even if your site wasn’t built on WordPress.com, you’ll get some useful tips on how to make an effective website for your community or sporting organisation.